Strategic Design Agency

Do you want your users to love your products or services? We’ll help you better understand your context, innovate and deliver efficiently.

Our Approach

Our approach is based on Design Thinking and Human-Centred principles. With our broad experience with companies such as the BBC, HSBC, Coty, or Johnson & Johnson, we’ll craft an approach fitting you and your company.

ASK: “WHY, WHY, WHY?”

We start by understanding the context; the users, the business and the technology. Through user research, we generate insights that will help you create a strategy insuring people will love your products or services.

COLLABORATIVE innovation

Using co-design techniques such as the Design Sprint and creative “games”, we leverage your expertise and unlock your creativity to imagine innovative solution bringing value to your users and business.

LEARN, ITERATE & deliver

We design mockups and create prototypes to quickly validate our hypothesis. With them we learn and improve, for example through user testing. We deliver polished and scalable designs in an Agile and Lean fashion.

Our Services

Research

Generative user research (interview, contextual enquiries, diary study, observation)

Usability testing

Stakeholder interviews

Market trend

strategy

Workshop moderation

Experience map

Persona

Service blueprint

Trend casting / future gazing

Vision prototyping

UX & UI design

Interactive prototype

Visual design

Design system

Co-creation workshop

Design Sprint

Coaching & teaching

Design Leadership

Lean UX

Product discovery

Hypothesis driven design

Lecturing

Our Partners

Testimonials

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Abel Ganz - co-founder, Planny

Leo Marti représente l'expertise même en matière de User experience, il maîtrise évidemment le design d'interfaces modernes et agréables mais sait surtout finement analyser les retours d'utilisateurs sophistiqués, quelle que soit l'industrie concernée. Ceci fait la différence entre échec et adoption de software.

Jan. 2021

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Jerome Kim - Senior product manager, BBC IPLAYER

Leo and I were in the same team at the BBC and he is one of the best UX designers I have worked with. He is a strong advocate of Lean UX, which he has helped spread across the iPlayer teams, and is therefore able to cut through the noise to focus squarely on uncovering and delivering user value. He works quickly and efficiently, and would be an asset to anyone using his skills and experience.

Oct. 2019

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Andrew Greenham - creative director, BBC IPLAYER

Leo brings an energy and positivity to every project and he thrives on facilitating cross-discipline collaboration. Leo's drive to deliver value to users means he isn't afraid to challenge a brief or a process where necessary. A passionate UX lead Leo is an set for any team he works with.

Sept. 2018

Our work

How we transformed the BBC iPlayer team into an innovation machine

iPlayer is one of BBC’s largest and most advanced team. However, UX and Product had a difficult time working together. This story is about how we brought changes and experimented with new tools such as Triple Track Agile and the Opportunity Tree, to enable both teams to collaborate efficiently and deliver value for the users and the business.